Mailvantis Guide
Everything you need to know to get the most from Mailvantis.
What is Mailvantis?
Mailvantis is a lead generation platform built for Nigerian and global B2B outreach.
It finds real businesses, gets their contact details, scores them by buying intent,
and helps you reach out with personalized emails — all in one place.
💡 Most users find their first qualified lead within 2 minutes of signing up.
Finding Leads
Search by industry and location. Mailvantis pulls from Google Maps and verified
Nigerian business directories.
How to search
- Go to Find Leads in the sidebar
- Enter an industry (e.g. "digital agencies")
- Enter a location (e.g. "Lagos" or "Abuja")
- Set how many leads you want
- Click Search
What you get
Each lead includes the business name, phone number, email address (where available),
website, location, Google rating, and review count.
💡 Free plan users get up to 25 leads per day. Upgrade to unlock more.
Intent Scoring
Not all leads are ready to buy. Intent scoring tells you which businesses are most
likely to need your service right now.
Tiers
HOT
75–100 — Strong match. Contact immediately.
WARM
45–74 — Good prospect. Worth reaching out.
COLD
0–44 — Weak match. Low priority.
What affects the score
- Business age — new businesses need clients most
- Review velocity — fast-growing businesses are active buyers
- Industry match — how well they fit your ideal customer
- CAC registration — formal businesses invest in tools
- Digital presence — website, booking links, services listed
Click "View evidence →" on any scored lead to see exactly why it got that score.
Email Generation
Mailvantis generates personalized cold emails for each lead based on your service
profile and chosen template.
How it works
- Set up your service profile in Settings
- Choose an email template
- Click "Write Email" on any lead
- Review the draft
- Send with one click
💡 Free users get AI-generated emails via Groq. Paid users get higher quality generation via Gemini.
Email Templates & Tags
Templates control the structure of your emails. Tags are placeholders that get
replaced with real data automatically.
Built-in templates
Nigerian Direct
Short, warm, direct. Works best for Nigerian business owners. Highest open rate for local outreach.
Problem → Solution
Opens with their pain point. Positions your service as the answer. Good for B2B service businesses.
Hyper Specific
Shows you researched them. References their business specifically. Highest reply rate when done well.
Results First
Leads with a result you have achieved. Best when you have proof.
Using tags
Tags are written as {tagname} in your template and filled automatically.
✓ Auto-filled (from lead data)
Pulled from lead data. Always accurate.
{company}
{city}
{industry}
{focus}
{phone}
{website}
{rating}
{review_count}
✎ You define (set in Service Profile)
Set once in Service Profile. Used in every email.
{sender_name}
{service_name}
{offer}
{cta}
{proof}
{pain_point}
{outcome}
{subject}
🤖 AI generated (per lead)
Generated per lead. Adds ~1 second. Use sparingly.
{pattern_interrupt}
{specific_observation}
{specific_praise}
{opportunity}
See full tag reference →
Connecting Your Email (SMTP)
SMTP lets you send emails from your own inbox. Recipients see your domain, not ours.
Your sender reputation stays clean.
⚠ Without SMTP connected you cannot send emails. This takes 2 minutes to set up.
Gmail setup
- Enable 2-Step Verification on your Google account
- Go to Google Account → Security → App Passwords
- Create an App Password named "Mailvantis"
- In Mailvantis Settings → Email Sending enter:
Host: smtp.gmail.com
Port: 587
Username: your Gmail address
Password: the App Password you just created
Full SMTP setup guide →
Managing Your Pipeline
Every lead moves through stages as you work them.
New — Just found. Not contacted yet.
Contacted — Email sent. Waiting for response.
Replied — They responded. Follow up now.
Converted — Became a client.
Use campaigns to group leads by outreach goal and track progress across each batch.
Claude AI Integration (MCP)
Connect Mailvantis to Claude AI and run your entire outreach by typing natural
language commands.
🔥 Available on Professional, Business, and Scale plans.
What you can do
- "Find 50 digital agencies in Lagos"
- "Show me my pipeline"
- "Who hasn't been contacted in my campaign?"
- "Send emails to all uncontacted leads in the Academies campaign"
- "Show me which emails had tracking-image activity this week"
How to connect
- Go to Settings → API and Integrations
- Generate your API key
- In Claude Desktop, add Mailvantis as an MCP server
- Use URL: getmailvantis.com/mcp
Plans and What You Unlock
Leads per day
25
150
500
750
Scoring per day
10
120
250
High volume
Emails per day
5
100
200
400
Bulk actions
✗
50 at once
200 at once
1,000 at once
Leads stored
100
2,000
10,000
100,000
Price
Free
₦17,000/mo
₦32,000/mo
₦78,000/mo
Upgrade your plan →